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 Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair loss due to
breakage from brushing, your days of seeing hair on your brush are finally over.
Kerastase Genesis
The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Nearly 88% of women experience hair loss from frequent brushing, blow-dry heat, and overstyling.
 Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair loss due to
breakage from brushing, your days of seeing hair on your brush are finally over.
The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Nearly 88% of women experience hair loss from frequent brushing, blow-dry heat, and overstyling.
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