About Kerastase Genesis

The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Nearly 88% of women experience hair loss from frequent brushing, blow-dry heat, and overstyling.

 Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair loss due to
breakage from brushing, your days of seeing hair on your brush are finally over.