WOMEN’S WEAR DAILY
December 2005
 
BIG HAIR: New York-The salon hair care business is
booming, with sales of products baring the names of famed hairstylists
generating an estimated $200 million annually in prestige stores. Eyeing
more gold, a spate of hairstylist brands are introducing new lines
this spring, including Pierre Michel, Paul Labrecque, Oscar Blandi,
Warren Tricomi and Frederic Fekkai. For more, see pages 8 and
9.
Simplicity Yields Innovation-
Out with old, in with the new. That’s the mantra Paul Labrecque
is following by ringing in 2006 with an entirely new hair care line,
one that has been designed to be more user friendly and easier to identify
on shelves than its previous line.
“You can walk up to a shelf now and know nothing about hair and you can
find something for yourself,” said the hairstylist, who operates two
salons in Manhattan. Labrecque added that his existing line has been
discontinued.
The new line has 24 stock keeping units (with bath and body products,
28) and targets 6 hair types: normal, straight, fine, damaged, color
treated, and curly. Each range offers a shampoo, a conditioner,
a styling item and a finishing item, and boldly colored containers help
define one line from another. Some ranges offer items not currently on
the market. The Color range, for example, offers Finish Polish
Seal Droplets, an Alcohol-free, silicon-based serum designed to keep
hair from drying out. It retails for $24. Within the Volume
range, a standout is the All Day proteins and vitamin B. It retails
for $18. The Repair range offers a salon like treatment for use
at home with Lemongrass Hair and Scalp Treatment, a conditioning formula
infused with macadamia nut
Click here to view Paul Labrecque's Hair Care line. |
